Watchdog alleges intentional dissemination of deceptive data in HSUS fundraising supplies

Washington D.C. – At this time, the nonprofit Heart for Shopper Freedom (CCF) filed a grievance with the Federal Commerce Fee (FTC) towards the Humane Society of the US (HSUS) for orchestrating a misleading promoting marketing campaign. CCF additionally handed alongside complaints submitted by 77 donors via its web site

In November 2017, HSUS drove site visitors to an internet web page on its area that contained false data. On the net web page in query, a graphic claimed that solely 19 p.c of HSUS donations are spent on fundraising. Nevertheless, HSUS’ Kind 990 tax return for 2016, its most up-to-date submitting, exhibits that the group spends a minimum of 29 p.c of its price range on fundraising. Factoring in joint value expenditures which can be allotted to administration or program spending, the whole fundraising quantity rises to 52 p.c. (Charities might classify parts of fundraising appeals as “instructional” bills to appear extra environment friendly with donations.)

Regardless of its title, the Humane Society of the US is just not affiliated with the various humane societies in cities and counties that function pet shelters. HSUS doesn’t run a single pet shelter, regardless of suggesting in any other case in its solicitations to potential donors. Some (however certainly not all) earlier promoting had disclosed this reality. In 2014, Oklahoma Lawyer Common Scott Pruitt issued a public “shopper alert” regarding donations to HSUS.

You possibly can learn CCF’s grievance right here:

“Regulators must cease well-meaning Individuals who wish to assist pets from being ripped off,” mentioned CCF Managing Director Will Coggin. “Donors wish to assist homeless animals—not rich D.C. executives who mislead the general public about how their cash will likely be used.”

To be taught extra concerning the Humane Society of the US, go to and