Clay Norris has joined the Cortland Line Firm as Director of Nationwide Gross sales and Advertising and marketing. Norris has 35 years of promoting, branding, product, and promoting expertise with a heavy concentrate on the fishing and out of doors trade. He graduated from the College of Tulsa with a BA in Promoting, Public Relations and Advertising and marketing.

After graduating, Norris labored on the company facet for over 12 years the place he grew from a media purchaser/intern to media director at 4 famend fishing/open air advertising companies. He later moved to the model/product facet, finally rising throughout the Pure Fishing group, and for practically 20 years led product/model improvement and advertising technique for main manufacturers like Fenwick, Berkley, SpiderWire and Stren. The previous 12 months discovered Norris consulting because the president of GCN Advertising and marketing.

Norris will work to develop distribution of Cortland branded merchandise whereas additionally being a collaborative chief in product improvement and advertising technique. Cortland is without doubt one of the authentic leaders in fly line design, braiding and fishing line manufacturing. “I’m thrilled to be becoming a member of the great crew at Cortland, and to be representing such an iconic model within the fishing trade,” mentioned Norris.

Cortland braided strains and fly strains are manufactured in Cortland, NY, USA and have been for over 100 years. Fly Line varieties embrace freshwater and saltwater fashions with specialty tapers, sinking ideas and spey/change strains to match any rod. Cortland additionally options high-technology tremendous braid standard fishing strains in an unlimited choice of diameters, colours and put-ups.

Cortland is worked up to work with Norris whereas efficiently delivering modern merchandise to the market.

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For over 100 years, Cortland Line has been designing and manufacturing the world’s most modern fly strains and braided fishing strains. With ardour and expertise, we stay centered on one factor: fishing. Fishing has been, and all the time will probably be, what drives us to develop probably the most superior strains provided immediately. Positioned in Cortland, NY – all of our professional store strains are made within the USA with the newest in line expertise – many applied sciences that Cortland itself pioneered for the trade.

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