LIVETARGET does what feels pure, companions with Traditions Media

Niagara-On-the-Lake, Ontario (December 13, 2017) – A novel mix of science, artwork and craft; unmatched consideration to element; unwavering dedication to creating higher baits: these are the traits which have elevated LIVETARGET within the hyper-competitive sort out market.

And now, it’s time to trumpet the LIVETARGET story, tout not solely the exacting design and improvement course of that spawns each LIVETARGET lure, but in addition how particular lure fashions match particular conditions to outfish anything you possibly can forged.
That LIVETARGET story will now be crafted and informed by Traditions Media.

New LIVETARGET BaitBall Spinner Rig

“Since introducing LIVETARGET to the general public in 2008, we now have constructed an extremely various library of baits that Match-The-Hatch®, which describes our course of for designing and manufacturing essentially the most anatomically correct lures obtainable,” stated Grant Koppers, LIVETARGET founder and President.

“At LIVETARGET, we try to characterize nature to the best diploma doable,” Koppers continued. “Now it’s time to do some instructing. We have to educate consumers, retailers and the overall fishing commerce concerning the options that place LIVETARGET lures above each different model. And, finally, we have to train anglers concerning the ways in which our onerous baits, tender baits and wire baits will assist them catch extra fish. Traditions Media is uniquely positioned to assist us ship the compelling LIVETARGET message to each audiences.”

Each LIVETARGET bait shouldn’t be solely impressed by nature, however endeavors to copy the motion, three-dimensional anatomical options and complex coloration patterns of pure prey that trigger predatory fish to make aggressive, immutable feeding selections. What are the measurable outcomes of this exacting consideration to element? Baits that aren’t nipped at, however engulfed. Fish that aren’t flippantly hooked and misplaced earlier than they’re ever seen, however reasonably pinned tight with premium parts and later featured on Fb and Instagram posts.

LIVETARGET Frog Hole Physique

“Partnering with LIVETARGET feels so pure,” stated Noel Vick, President of Traditions Media. “We’ve been fishing their baits within the background for years. LIVETARGET lures have been important to lots of our fishing tales as a result of, fairly merely, the baits work.

“Sharing the instruments and strategies to catch extra fish is philosophically basic to the Traditions Media group. We’re excited to associate with an organization that additionally measures success on the water by kilos and inches within the livewell.”

Whether or not you chase toothy critters within the pine-studded north, bucketmouth bass within the slop, pelagic stripers in southern reservoirs or bull reds within the salt marshes, LIVETARGET affords a premium bait that may enhance your catch.


Since its launch in 2008, LIVETARGET has grown right into a full household of life-like fishing lures that Match-the-Hatch™ to particular recreation fish forage, with over 750 kinds and colours of lures for recent and saltwater fishing. The lures function industry-leading designs in realism and workmanship that intently mimic nature’s totally different baitfish species. Headquartered in Ontario, Canada, LIVETARGET received ICAST Better of Present awards within the onerous and tender lure classes in 2010, 2011, 2012, 2013, 2015 and 2017.