Partnership will convey the Angler’s Legacy model and mission to key audiences throughout the nation
Franklin, TN —(October 10, 2017) The Leisure Boating & Fishing Basis right now introduced a brand new partnership with the Union Sportsmen’s Alliance (USA). The brand new partnership will permit USA to leverage the Angler’s Legacy model and mission within the growth and promotion of city fishing occasions.
“For years, Angler’s Legacy constructed off the information of skilled anglers to cross the fun of fishing all the way down to the subsequent technology, and we’re excited to see the model being carried on in such a constructive and much-needed route,” stated RBFF President and CEO Frank Peterson. “Rising fishing participation in city areas is a problem for our trade, so this new partnership with USA comes at a vital time for us. And it’s nice to be partnering with such a like-minded group.”
By the partnership, RBFF will grant USA use of the Angler’s Legacy model in selling fishing and boating via city fishing occasions, clothes, public relations, fundraising and newsletters. Greater than only a model title, Angler’s Legacy will probably be a rallying cry for the USA to get boots on the bottom within the effort to convey fishing and boating experiences to new audiences. RBFF will even assist USA with promotional supplies, together with high-quality fishing and boating photos and can help with funding and help for USA’s city fishing occasions. USA will in flip develop, promote and conduct two pilot city fishing occasions subsequent yr and, upon their success, work to develop subsequent steps to broaden this system past these preliminary pilots.
“This yr, the USA expanded its attain into native communities and concrete areas to create entry and new outside alternatives, like fishing, to teams which may not in any other case get to get pleasure from these experiences,” stated USA CEO & Government Director Scott Vance. “This partnership with RBFF and entry to the Angler’s Legacy model and their Take Me Fishing marketing campaign supplies will allow us to additional develop our fishing occasions and group outreach as we join America’s Conservation Motion and America’s Labor Motion in unprecedented methods.”
With the concentrate on city areas, this partnership suits proper in with RBFF’s concentrate on rising audiences, together with youth, Hispanics and females. These market segments are rising in significance and in addition trending upward in fishing participation, thanks partially to RBFF’s focused outreach efforts. In actual fact, simply final yr, youth participation rose by practically three% to 11 million, and Hispanic participation noticed an 11% improve, to three.eight million, in line with RBFF and the Out of doors Basis’s Particular Report on Fishing.
Particulars on upcoming occasions will probably be shared in 2018.
In regards to the Union Sportsmen’s Alliance (USA): The USA is a union-dedicated, 501(c)(three) nonprofit group whose members hunt, fish, shoot and volunteer their expertise for conservation. The USA is uniting the union group via conservation to protect North America’s outside heritage. For extra info, go to www.unionsportsmen.org or join on Fb, Twitter and Instagram.
In regards to the Leisure Boating & Fishing Basis (RBFF): RBFF is a nonprofit group whose mission is to extend participation in leisure angling and boating, thereby defending and restoring the nation’s aquatic pure sources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create consciousness round boating, fishing and conservation, and educate individuals about the advantages of participation. Take Me Fishing and Vamos A Pescar assist boaters and anglers of all ages and expertise ranges study, plan and equip for a day on the water. The marketing campaign web sites, TakeMeFishing.org, and VamosAPescar.org, characteristic how-to movies, info on learn how to get a fishing license and boat registration, and an interactive state-by-state map that enables guests to seek out native boating and fishing spots.