TJ McMeniman Joins Costa as Vice President of Advertising and marketing

Costa Del Mar has introduced TJ McMeniman as Vice President of promoting for the corporate. “I’m excited to hitch the Costa staff and have the prospect to guide a model with such a wealthy heritage and constant following,” says McMeniman.

Learn extra within the press launch beneath.

TJ McMeniman Joins Costa as Vice President of Advertising and marketing

DAYTONA BEACH, Fla. (Sept. 19, 2017) — Costa Del Mar, producer of premium polarized sun shades for all times on and off the water, introduced at present that T.J. McMeniman has joined because the model’s new vp of promoting. An skilled marketer, athlete, and chief, McMeniman will spearhead all of Costa’s strategic world model initiatives throughout channels and classes, together with sun shades and attire.

“T.J. brings distinctive management power to our staff, which has been refined all through his life and profession,” mentioned Holly Rush, Costa’s CEO. “He has a wealth of expertise for us to attract from at this vital stage of our progress – he is aware of what it means to develop an iconic model, defend the core of the enterprise and foster progress with new shoppers and in new markets. All of which is essential for us at Costa.”

McMeniman joins Costa from Bauer Hockey, the place he led world advertising and marketing for eight years, serving to to revive their place because the chief within the efficiency sport class.

“I’m excited to hitch the Costa staff and have the prospect to guide a model with such a wealthy heritage and constant following. Costa isn’t just dedicated to creating nice merchandise that our shoppers are extraordinarily keen about – it’s additionally a model constructed on a powerful set of beliefs and goal. It’s one factor to offer finest in school know-how, however it’s one other to relentlessly try to assist defend our ocean’s and waterways with initiatives like OCEARCH and Kick Plastic.”

Earlier to Bauer, McMeniman led advertising and marketing for the enduring model Candy Child Ray’s, and with Kraft Meals. He’s a graduate of the USA Navy Academy at West Level and served 5 years within the U.S. Military, rising to Captain earlier than starting his enterprise and advertising and marketing profession.

About Costa: Because the main producer of the world’s clearest polarized efficiency sun shades, Costa provides superior lens know-how and unparalleled match and sturdiness. Nonetheless handcrafted at present in Florida, Costa has created the best high quality, finest performing sun shades and prescription sun shades (Rx) for outside fanatics since 1983. 

Born on the water, Costa works onerous to guard the ocean it calls residence. By packages like its Kick Plastic marketing campaign, the place the model seeks to boost consciousness in regards to the rising plastic air pollution downside threatening oceans worldwide, to serving as a long-term companion to shark analysis organizations like OCEARCH, Costa encourages individuals to assist defend the Earth’s pure assets in any means they’ll.

Discover out extra on Costa’s web site and be part of the dialog on Fb , Instagram or on Twitter at @CostaSunglasses

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