New ThermoNet™ Expertise, New Merino Wool Weights, and an Enticing Life-style Line

Santa Rosa, CA (September 27, 2017) – Autumn and winter aren’t far-off. For those who’re a hunter or an angler, that is your season! With cooling temps prompting sport and fish to get more and more lively, hunters and anglers do the identical to arrange for the weather.

Buff, Inc., the united statessubsidiary of ORIGINAL BUFF, SA, the unique creators of versatile multi-functional efficiency headwear, declares the discharge of its Fall/Winter 2017 assortment on and in supporting retailers. As the excellence between extremely technical and aesthetically interesting continues to fuse, the newest assortment from the preeminent outside sport equipment model ship probably the most revolutionary and cutting-edge know-how with out sacrificing type, match or operate, that includes a mixture of each efficiency and way of life objects.

Headlined by BUFF® model’s newest know-how, the brand new FW17 assortment boasts spectacular additions within the type of ThermoNet™, a efficiency material providing each excessive thermal insulation and unmatched breathability with out bulk, and the growth of the favored Merino wool line, now that includes a group of three weights, Mild, Mid, and Heavy to maintain hunters and anglers snug in all climate situations.

UFF® ThermoNet™ hat, multifunctional headwear and balaclava

The results of years of analysis and testing, ThermoNet™ material uniquely blends PrimaLoft® yarn and the BUFF® model’s trusted fabrication course of to create a product that delivers 4 occasions the insulation as BUFF® headwear’s Unique microfiber merchandise. The hydrophobic, wicking fibers of ThermoNet™ transfer moisture away from the pores and skin. whereas regulating warmth inside, preserving you heat, snug and dry even within the coldest situations. That includes 70 p.c recycled content material ThermoNet™ is an environmentally aware material. ThermoNet™ material is utilized in quite a lot of BUFF® FW17 merchandise, together with hats (MSRP $26.99), multifunctional headwear (MSRP $26.99) and balaclavas (MSRP $36.99).

“From the brand new ThermoNet™ to our Life-style Assortment we really feel these new merchandise are perfect for hunters and anglers who problem themselves to remain outside and lively, regardless of the climate,” mentioned Shirley Brunetti, Buff, Inc. Vice President and Basic Supervisor. “Whether or not it’s calling, casting, or setting decoys this new technical assortment will preserve outside fans heat, dry and comfy.”

For the hunter or angler who prefers a pure material, BUFF® has the right answer within the up to date Merino wool line. These merchandise are nature’s technical materials, using all the advantages that include Merino wool together with pure odor safety, breathability and luxury. The expanded line now gives shoppers with light-weight, midweight and heavyweight choices, guaranteeing expanded ranges of consolation. The Merino wool line consists of hats (MSRP $29.99), multifunctional headwear (MSRP $28.99) and neckwarmers (MSRP $38.99).

BUFF® Merino wool hat, multifunctional headwear and neckwarmer

Critical hunters and anglers require gear that seamlessly performs in every single place they go. That’s precisely what the BUFF® way of life assortment delivers on a variety of merchandise from hats to scarves, headbands to neckwarmers (MSRP $25.99 $44.99). As the approach to life journey class has grown so has the gathering, with the Fall/Winter 2017 line incorporating snug textiles and Mossy Oak, RealTree® and Bug Slinger® styling. Influenced by the newest world tendencies the BUFF® way of life assortment has the intense out of doors fanatic coated.

BUFF® way of life assortment

Your complete FW17 Assortment is now out there and may be bought at

About BUFF®

BUFF® is THE ORIGINAL Multifunctional Headwear model.

Based in 1992, BUFF® developed and launched the seamless tubular headwear class and has been pushed by innovation and efficiency for 25 years. Partnering with superior producers of uncooked supplies and incorporating trusted material applied sciences resembling Polartec®, COOLMAX®, Merino wool, Insect-Defend® and Primaloft®, BUFF® has constructed a model devoted to High quality, Craftsmanship, Customizable Design and Distinctive Type Choices. The BUFF® product line continues to develop with Hats, Caps, and Arm Sleeves, elevating its full product set designed for intense days within the solar to excessive chilly climate situations.